Cougar Town’s portrayal of indifferent, cavalier drinking is sullying the reputation of winos everywhere
I can’t help but suspect that any overlap which exists between the readership of this blog and the viewing audience of the ABC comedy Cougar Town is probably on the smaller side (and not just because the readership of this blog is on the smaller side, which is putting it politely). As I understand it, Cougar Town is billed a show about a 40-something divorcée with a predilection for dating younger men. However, as the hilarious compilation video below clearly demonstrates, it’s really a show about a 40-something divorcée with an unbridled and fanatical thirst for fermented grape juice.
The broader social trend ostensibly being depicted in Cougar Town — namely, Americans’ increased consumption of wine, particularly in casual and unpretentious settings — is one that tends to receive applause from nearly every corner of the wine world. Certainly, any presentation of wine as an accessible commodity to be enjoyed by all is a welcome departure from that hackneyed depiction of wine as the sole purview of the elitist, antagonistic wine snob whose arcane knowledge of vintages and varietals merely fuels his own superiority complex. The emerging wine culture portrayed in Cougar Town, however, seems to represent the opposite extreme, and I find myself worried that wine’s well-deserved reputation for complexity and intricacy is being lost in this nascent wave of empowered suburbanite bacchanalia. Wine is delicious, yes, and it’s good for getting you drunk, of course — but those two virtues must always be complimented by a healthy dose of context and understanding for all of wine’s enjoyment potential to truly be realized.

