By Jesse on February 13, 2010
Late last year, newbie grocery chain Fresh & Easy Neighborhood Markets sent us a couple bottles of wine from their Christmas lineup. We were impressed with both of them, and the Ogio Prosecco made a repeat appearance at our bubbly tasting later that month, where it was a big hit. The chain, however, has endured some tough economic times since opening in 2007, and two recent reports (here and here) predict that the times don’t look to be un-toughening any time soon. (In addition, the store continues to be protested by the UFCW for its non-union policy.) Nevertheless, it would seem that Fresh & Easy hasn’t given up on getting their name out there, if the recent arrival of a free package of goodies is any indication.

Valentine’s Day is nigh, and Fresh & Easy assured us that the wine (and chocolates) that they’d sent us would make for inspired Valentine’s Day selections. Never one to recoil from the challenge of putting corporate claims to the test, I asked the Wino roommates to help me imbibe.
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By Jesse on January 30, 2010
The Winos were invited to cover the first annual “Pinot Days” of Southern California in Santa Monica earlier this month, and longtime members Jason Meltzer and Jordan Marks were on the beat. I would’ve gone too, but it’s always really awkward being the only one in the group whose initials aren’t “JM.” (I used to have a fake ID that said my name was “Joe Mama,” but it got confiscated by a dubious bouncer in Hermosa a few months ago).
“My Pinot Days” was written by Jason, with photos by Jordan.
A rainy January 17 did not stop throngs of wine lovers from showing up at the first annual Pinot Days event in Los Angeles. If you closed your eyes inside the gigantic hangar at the Santa Monica Airport, you might have imagined yourself on the banks of a mighty river or near a gushing waterfall — so loud was the noise from over a thousand attendees.

Who knew Pinot was so popular? Lisa and Steve Rigisich, that’s who! This dynamic duo first launched the Pinot Days event in San Francisco six years ago and has since expanded it to Chicago and Los Angeles. Why do they do it? For the love of Pinot, says Lisa. “It’s art” — and the winemakers are artisans, not corporate big-wigs producing tens of thousands of cases. She appreciates the care and passion put into the wines, and, at least since Sideways, the masses agree. Just look around this place! It’s swarming! Good thing, because over 75 producers from Oregon to Santa Barbara were there with more than 400 distinct wines to try. How much time did we have for this?
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